The proposal
Not just a cheaper site — an owned, faster, AI-native platform that your team controls, positioned for how patients will actually find care next.
A fraction of one month of what you pay today.
Today — Squarespace support
£2,000/month
≈ £24,000 a year, rented — for a site you don't own and can't change yourself.
Hosting & running costs
~£0/month
Cloudflare free tier + pennies-per-query AI + ~£12/yr domain. You own the code.
Phase 1 · Platform
£500
≈ R11,000 · one-off
The full working replatform — same site, faster, owned.
Phase 2 · AI
£500
≈ R11,000 · one-off
The assistant, the MCP servers and the content flywheel.
Ongoing · Support
£100/mo
≈ R2,200 · 6 months, then review
AI support & ongoing enhancements; contract reviewed after 6 months.
First-year total ≈ £1,600 (£1,000 build + £600 support) versus £24,000 on Squarespace — and at the end of it, the platform is yours.
One piece of content, written once by your team, works in three places at once — and each loop makes the next better.
01
Patients increasingly ask Claude and AI assistants instead of Google. An MCP server makes LAC's own vetted, guardrailed content reachable and actionable inside those assistants — cited, and routed to booking. Squarespace cannot do this.
Proof: the patient-facing MCP — ask LAC's assistant from inside Claude.
02
A post your team authors feeds SEO, the in-site assistant, and the patient MCP from one source. Every article becomes a compounding, owned asset rather than a one-off page.
Proof: team MCP writes a post → it appears on the site → the assistant cites it.
03
Your clinicians draft and update posts in LAC's house style via MCP — no agency, no waiting, no per-change fee. The reason you pay for support today simply goes away.
Proof: the team-authoring MCP server.
04
~£24,000/year of Squarespace support becomes near-zero hosting on Cloudflare's free tier plus pennies-per-query AI. You own the code and content outright — no lock-in.
Proof: the cost panel below; the whole thing runs locally and free.
05
Astro is static-first, so pages load fast with strong Core Web Vitals. MedicalClinic and FAQPage structured data, plus a real 301 redirect map that preserves your slugs 1:1, protect your hard-won ranking.
Proof: Lighthouse; the _redirects file + MIGRATION.md.
06
The bounded assistant turns a worried-parent symptom question into the right test or treatment page and a booking — at any hour, grounded only in your own articles.
Proof: the in-site Allergy Information Assistant.
07
The assistant never diagnoses, always cites, and always routes to a consultation — designed around GMC advertising rules and the MHRA 'no diagnosis' boundary. The guardrails are the point.
Proof: ask it 'does my child have an allergy?' — it won't diagnose.
08
Run on Cloudflare's edge AI by default, connect Claude for top quality, or use Gemini to fit your existing Google ecosystem and licensing. Swap models without rebuilding the site.
Proof: switch provider in the portal and watch the live answer re-route.